Course Description

See how global brands attract and convert customers with influencer marketing.

Award-winning social strategist, Adjunct faculty at Johns Hopkins University

Shonali Burke

Shonali Burke is an award-winning social strategist, faculty member at Johns Hopkins University, and president and CEO of her own social consulting firm. She is also the founder and host of the #measurePR Twitter chat, the first and longest-running industry event of its kind.A veteran of both large and small PR agencies, Shonali has close to two decades of experience in the field. That includes the world premiere of “Russell Simmons Presents Def Poetry” in San Francisco prior to its award-winning Broadway run; a stint as the ASPCA's Vice President, Media & Communications during the 2007 pet food recall and Michael Vick case, and where she put in place its award-winning measurement program; and designing and implementing digital strategy for USA for UNHCR’s Blue Key campaign.

Course curriculum

  • 1

    Orange Case Study

    • Launching a product in a new category with influencer marketing

  • 2

    Travelocity Case Study

    • Humanizing a brand via long-term influencer relationships

    • How Travelocity works with experts to advance the art of travel

  • 3

    DeGrisogono Case Study

    • Optimizing event investment via influencer marketing