Academy of Influencer Marketing

Take AIM and hit your mark

Become an influencer marketing expert

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What is AIM?

Welcome to the Academy of Influencer Marketing (AIM), the only destination where marketers can master all-things influencer marketing. Whether you want to sharpen your skills, learn the basics of influencer marketing, or scale your program and measure its effectiveness—AIM will help you hit your mark.

Is AIM for me?

For Marketers

Are you looking for new ways to help your team thrive and achieve better marketing ROI? Learn tactics that give your team a competitive edge in influencer marketing. Build skills to integrate these methods into your marketing activities—and reach the influencers who have the maximum impact on your ideal buyer.

For Agency Executives

Why do 90% of agencies say they truly understand their clients’ business—but only 65% of clients agree? Use AIM’s courses to figure out what really matters for your clients’ business and empower them to intelligently target the right buyer, every single time. Learn how to scale the impact of an influencer marketing strategy.

About the instructor

Meet Shonali Burke, an award-winning social strategist and educator.

Shonali Burke is an award-winning social strategist, faculty member at Johns Hopkins University, and president and CEO of her own social consulting firm. She is also the founder and host of the #measurePR Twitter chat, the first and longest-running industry event of its kind.

A veteran of both large and small PR agencies, Shonali has close to two decades of experience in the field. That includes the world premiere of “Russell Simmons Presents Def Poetry” in San Francisco prior to its award-winning Broadway run; a stint as the ASPCA's Vice President, Media & Communications during the 2007 pet food recall and Michael Vick case, and where she put in place its award-winning measurement program; and designing and implementing digital strategy for USA for UNHCR’s Blue Key campaign.

Marketers now realize that influencer marketing has become essential to stay competitive. For most it’s not a question of whether or not they should do influencer marketing—but how will they execute the program successfully? In launching AIM, our goal is to elevate marketers’ skill sets and give them the tools to be successful with the practice of influencer marketing.

— Pierre-Loic Assayag, CEO, Traackr

Bring the power of influence to your business.