A Treasure Chest of Influencer Marketing Case Studies

Coming soon | taught by Shonali Burke

Interested in this course? Email us at education@traackr.com

  • 3 Videos
  • 1 Text

Course Curriculum

Orange Case Study
05:44
Launching a product in a new category with influencer marketing
Philippe Duhot, Orange FR, on Why Traackr for Influencer Marketing
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Travelocity Case Study
04:22
Humanizing a brand via long-term influencer relationships
How Travelocity works with experts to advance the art of travel
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DeGrisogono Case Study
05:51
Optimizing event investment via influencer marketing
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Course description

See how global brands attract and convert customers with influencer marketing.

Instructor

Shonali  Burke
Shonali Burke
Award-winning social strategist, Adjunct faculty at Johns Hopkins University

Shonali Burke is an award-winning social strategist, faculty member at Johns Hopkins University, and president and CEO of her own social consulting firm. She is also the founder and host of the #measurePR Twitter chat, the first and longest-running industry event of its kind.

A veteran of both large and small PR agencies, Shonali has close to two decades of experience in the field. That includes the world premiere of “Russell Simmons Presents Def Poetry” in San Francisco prior to its award-winning Broadway run; a stint as the ASPCA's Vice President, Media & Communications during the 2007 pet food recall and Michael Vick case, and where she put in place its award-winning measurement program; and designing and implementing digital strategy for USA for UNHCR’s Blue Key campaign.