Confluence: The Meeting of Content and Influencer Marketing

Course Level: 2 | Attract customers by aligning influencer + content strategies | taught by Shonali Burke
  • 4 Videos
  • 5 Quizzes
  • 14 Texts
  • 5 Downloads
  • 1.5 hrs

Course Curriculum

0. Introduction
Course Overview
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1. Content and Influence
07:39
Overview
Content and Influence
Video: Content and Influence
Infographic: Framework for a successful content strategy
Knowledge Check
Worksheets
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2. Leveraging Influencers to Flesh out your Content Strategy
22:00
Overview
Leveraging Influencers to Flesh out your Content Strategy
Video: Leveraging Influencers to Flesh out your Content Strategy
Interview: Guillaume Decugis, CEO Scoop.it on Content and Influence
Infographic: A Tiered Approach to Content
Knowledge Check
Worksheets
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3. Collaborating with Influencers on Content
20:59
Overview
Collaborating to Co-Create Content
Video: Collaborating to Co-Create Content
Infographic: A Multi-faceted Content Approach
Infographic: Anatomy of a Post
Case in Point: How DeGrisogono optimized event investment via live social content and influencer marketing
Knowledge Check
Worksheets
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4. Amplifying your Content
16:46
Overview
Amplifying your Content
Video: Amplifying your Content
Case in Point: How Travelocity humanized the brand via long-term influencer relationships
Infographic: Schedule of Promotions
Knowledge Check
Worksheets
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5. Measuring your Content
11:04
Overview
Measuring your Content
Video: Measuring your Content
Interview: Lee Odden, CEO TopRank Marketing on Successful Content Marketing Initiatives
Knowledge Check
Worksheets
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Course description

Attract customers by aligning influencer + content strategies

Unlock the gateway to new audiences with brand messages that are credible and trusted. By taking this course, you’ll get essential tools to keep your influencer and content strategies aligned in order to attract and convert more customers. From collaborating with influencers on content to proving the impact, you’ll become an influencer marketing master in no time.

Instructor

Shonali  Burke
Shonali Burke
Award-winning social strategist, Adjunct faculty at Johns Hopkins University

Shonali Burke is an award-winning social strategist, faculty member at Johns Hopkins University, and president and CEO of her own social consulting firm. She is also the founder and host of the #measurePR Twitter chat, the first and longest-running industry event of its kind.

A veteran of both large and small PR agencies, Shonali has close to two decades of experience in the field. That includes the world premiere of “Russell Simmons Presents Def Poetry” in San Francisco prior to its award-winning Broadway run; a stint as the ASPCA's Vice President, Media & Communications during the 2007 pet food recall and Michael Vick case, and where she put in place its award-winning measurement program; and designing and implementing digital strategy for USA for UNHCR’s Blue Key campaign.